About us
Andy Smith has over 30 years’ international marketing, operations, technology and transformation expertise helping B2B and B2B2C businesses achieve business agility by embedding transformational change which delivers repeatable value to customers, thereby maximising retention and drive profitable revenue growth for shareholders.
With a track record of delivering successful business transformation programmes, he is able to use his expertise to help medium to large sized businesses and Private Equity portfolios across a broad range of industry sectors tackle the paradigm challenges they are facing.
A commercially-led business leader, Andy is highly experienced at providing hands-on advice that delivers at both a strategic and tactical level, enhancing customer touch points at all stages of their journey from initial acquisition to in-life servicing. Solution-oriented, Andy’s goal is to support and lead organisations through improved performance, advising and engaging with senior management to develop roadmaps and make tangible business decisions that enhance profitable customer journeys.
Andy has held a number of COO, CIO, CMO and Transformation Lead positions in leading-edge organisations, both Public and Private Equity-owned, in rapidly changing, highly regulated industries. Leading pan-European teams he has worked with senior C-Suite and Board stakeholders, successfully driving transformation programmes that delivered multimillion-pound cost savings, implemented technology solutions to drive efficiencies and improve the customer experience, led customer service improvement programmes which delivered significant growth and helped companies embrace and adapt to change as a result of M&A activity.
Andy is a Certified SAFe© 5 Agilist and a certified Lean Six Sigma Master Black Belt
This unique transferable knowledge and expertise enables me to understand the strategic critical success factors required by an organisation to plan, execute and embed business agility in order to maximise value delivery to customers and shareholders.